Blog Stats and You

11 04 2008

Blog Stats are pretty interesting, all in all (well, only if you don’t have anything else going on in your life). I don’t mean the number of hits — I’ve never been able to figure out quite what they really refer to (I feel the same way about those silly preview cards that we always hand out at screenings, but that’s a whole separate blog post). But as a general trend, or for loose interpretation, they can be interesting.

Broswer Usage

I was surfing around the Sitemaster stats for Hollyn-wood, and found some cool “facts.” For one thing, about half as many of you are using Firefox (29.3%) as are using Internet Explorer (51.5%). Safari is down around 18.2%. That means a sizable percentage of you, more than half, are still on IE.

OS Usage

Combine that with the second chart — 68% of my readers are on PC platforms, and 31% are on Mac — and it’s clear that a large group of Mac users are not using Safari at all, but are on Firefox, since the total number of Mac users (31%) is almost double the Safari percentage (18.2%). Compare that to the PC/IE combination — 68% are PC People, and 51.5% are on IE. That means that, of my readers, brand loyalty is much lower on the Mac than on the PC.

There are those who would say, quite properly, that the Mac users might be more tech savvy on this forum, and therefore willing to try something that doesn’t come right on the box. In fact, there may be something to this, because my other statistic, is that the largest number of people come to this site searching on terms like “cell phones” or “pink cell phones” or “small phones” and get my post about a survey which showed that more and more people were giving up their land lines in favor of cell phones, and what that implied for distribution of content. The post, entitled, “Why It Would Be Good to Own Stock In Mobile Content Companies” continually gets the most hits on my site and, I presume, are responsible for the number of people who click onto the site and immediately click away (average reaction time — 1.6 seconds).

Still, I am intrigued by the Safari numbers. Personally, I almost never use Safari. I find Firefox more reliable at reading websites. Combine that with this news item from CNet about a contest in which the Macbook Air was hacked faster than a Windows or Ubuntu machine thanks to a security hole in Safari. Nope, I’ll stay away from Safari.

And so do a large number of Mac users, at least on my site.