Internet Memes Expand

22 06 2008

Earlier this month I talked about Internet memes (those virally popular Net phenomena like the Numa Numa guy, or the Star Wars kid).

Now comes evidence of the power of the memes.

In 2006, a guy named Matt Harding did a video called “Where In The Hell Is Matt?” which wasn’t a parody of the Where’s Waldo? books at all. Instead, it was a video of Matt, dancing/hopping up and down in the center of the frame (usually, more or less, the same size in each frame) in dozens of countries all across the world. The video, sponsored by Stride Gum, became an Internet sensation, spawning dozens of parodies. (You can see the videos at Matt’s site, or on YouTube at http://www.youtube.com/watch?v=bNF_P281Uu4)

Now, Matt is back with his 2008 (in HD) video of him dancing in yet more countries. But there’s a difference this time — in each video he is joined by people from the cities and towns he was visiting. In many cases, it is clear that Matt (using his web site) recruited the people to dance with him and, in cities all across the world, he was joined by enthusiastic people who, for the most part, clearly seems to be aware of this Matt phenomenon, and were all too happy to join in. He starts the video dancing alone and then, right before the chorus, cuts from city to city to city, as people stream into the frame and start to dance with him.

The video, which can be found on Matt’s site, or at this link in Vimeo, is actually oddly compelling in an incredibly sweet way. Whether the dancers are in Madagascar, California, Jordan, France, Antarctica (yep, even there!) or any number of other cities and countries (there are 63 listed in Matt’s blog) they all seem to be enjoying themselves tremendously. In many of the countries it is also clear that the people came to this location specifically to dance with Matt. There is even a place in Matt’s blog for dancers to comment on the postings that Matt puts up about his travels.

It’s actually a good example of the international power of social networking and Internet celebrity.  I won’t say that this is work on a shoestring (I can’t even imagine how expensive the travel costs are!!), but it is certainly something that I cannot imagine being imagined by anyone rather than a sole person, who had the audacity and insanity to pull it off.

Take a look and let me know what you think

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