Comments on: Audience Response http://normanhollyn.wordpress.com/2008/04/14/audience-response/ From NYC to USC, from Queens to Hollywood, this irregular blog will be about things I find that I also find interesting. Sat, 20 Jun 2009 15:57:00 +0000 http://wordpress.com/ hourly 1 By: bscenefilms http://normanhollyn.wordpress.com/2008/04/14/audience-response/#comment-1099 bscenefilms Mon, 14 Apr 2008 19:50:52 +0000 http://normanhollyn.wordpress.com/2008/04/14/audience-response/#comment-1099 I think Lucas did some kind of interactive cinema back in the early 90s maybe? I remember there being a lot of hype over this - allowing the audience to vote to etermine an outcome. It failed miserably. I think cinema is destined to remain a passive activity. I don't have an issue with that personally. I think the interactivity in this instance is tantamount to listening to a story being told by a master story teller and then interrupting them to tell them how the story SHOULD go. Now, all that being said, the ability to tailor a story based on passive reaction could be huge. However, I suspect that it might remain in the realm of single user experience as opposed to the collective audience of a theater. But I think there are some interesting ramifications to this. For example, if you monitor a physical reaction to a cinematic presentation, you might be able to derive information concerning what an audience likes or does not like and use that information as a guide to creating new content... Unlike the cards at the end of a preview or a viewer interview, you would be able to see exactly what was working and what was not working and adjust appropriately. I think Lucas did some kind of interactive cinema back in the early 90s maybe? I remember there being a lot of hype over this – allowing the audience to vote to etermine an outcome.

It failed miserably. I think cinema is destined to remain a passive activity. I don’t have an issue with that personally. I think the interactivity in this instance is tantamount to listening to a story being told by a master story teller and then interrupting them to tell them how the story SHOULD go.

Now, all that being said, the ability to tailor a story based on passive reaction could be huge. However, I suspect that it might remain in the realm of single user experience as opposed to the collective audience of a theater.

But I think there are some interesting ramifications to this. For example, if you monitor a physical reaction to a cinematic presentation, you might be able to derive information concerning what an audience likes or does not like and use that information as a guide to creating new content… Unlike the cards at the end of a preview or a viewer interview, you would be able to see exactly what was working and what was not working and adjust appropriately.

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